If you missed part 1, you can read it here.
Church planters agonize over choosing a name. A name says so much about who we are or want to become. People will definitely have a positive or a negative first impression based on the name of the church plant, and it can influence whether or not somebody will give our church a chance. However, there is a larger issue at work determining whether people will walk through our doors. It's the impression people formulate based on word-of-mouth about our church in the community. What are people saying about us? Are they even talking about us at all? It is important that newcomers feel welcomed and valued when they step through the doors of our church, but the true first impression happened before they even decided to attend.